An eBay Store is a comprehensive ecommerce solution and helps you get more out of the eBay marketplace and the millions of buyers worldwide who shop on eBay through online auction format. You get exclusive marketing and merchandising tools, plus great customization features to build a strong brand that keeps customers coming back.

With eBay Stores, sellers can choose the subscription package that’s most profitable for the way they sell. Many higher-volume sellers who sell more than 50 items per month can get significant savings with dramatically reduced upfront costs compared to eBay standard fees. Plus, get powerful tools to help build, manage, promote, and track your eBay presence for greater selling success.

To open an eBay store, you must meet the following requirements:

In evaluating the benefits of an eBay store, you should consider your listing volume and most frequently used listing format. If you’re an existing eBay seller, enter your selling activity into the Fee Illustrator to determine which eBay stores subscription may best fit your needs. For many sellers, an eBay Store subscription can reduce overall fees significantly. eBay Stores is also one of the best ways to establish your brand with a custom Store home page and custom header and logo that appear in your listings.

All items currently listed on eBay will automatically show up in your eBay store. To list new items, click the “Sell” button at the top of any eBay page. You’ll go through a step-by-step process that makes it easy to list your item and find appropriate categories for your item. If you would like to list in bulk, you can use advanced seller tools like Turbo Lister, Selling Manager, or your favorite listing tool.

The store level you open will depend on your listing frequency and which formats you use. Each store level has its own subscription-based listing fees. To maximize your exposure and minimize your costs, use the Fee Illustrator to find the subscription level that’s best for you.

Yes. store sellers can create a custom header with HTML just below the standard eBay store header. In addition, store sellers can build a completely customized Store home page using HTML. To take advantage of these customization opportunities, go to the Manage My Store page and click on “Store Design” in the left column. Sellers can also easily create links to their Store by using HTML Builder, located in the left column in Manage My Store.

Your eBay store is promoted to millions of buyers on eBay in several ways: