WhatsApp being the most used application nowadays, whether for personal communication or for business. Below are few of the most important pros and cons that you should know before deciding to use WhatsApp Business.
Why consider WhatsApp Business?
WhatsApp is one of the well-established platforms that has over 2 billion active users and around 50 million users on its Business account. Considering the popularity of WhatsApp, itâ€™s a plus point for all businesses who are considering choosing WhatsApp Business, as your users are already familiar with this platform. Hence, it will save a lot of time and will give hassle free experience to your users.
- User friendly interface
WhatsApp Business also have user friendly interface just like the normal WhatsApp which menas that it will be a lot easier to handle it. Apart from this, the platform is intuitive, which means fewer mishaps for your business.
- Virtual phone number
Android and iPhone allow you to use WhatsApp Business with a virtual number; ideally for those who have concerns while sharing their number with WhatsApp.
Considering WhatsAppâ€™s global reach, it is a little surprising that both WhatsApp and WhatsApp Business are still free. Even though it also offers additional features such as voice recordings and video calls.
Why should you think twice before using WhatsApp Business?
- Security and privacy concerns
Many companies across the world are using WhatsApp Business even though there are several restrictions, responsibilities and risks involved, especially for larger organizations because of privacy regulations or other regulatory requirements in their specific industry.
Especially with its recent update now youâ€™ll agree to the terms that your information will be shared across Facebook, â€śnot possible to opt out of these data practices.â€ť
- You cannot use WhatsApp Business in regulated industries
According to WhatsApp Businessâ€™ Terms of Service â€śwe make no representations or warranties that our Business Services meet the needs of entities regulated by laws and regulations with heightened confidentiality requirements for personal data, such as healthcare, financial, or legal service entities.â€ť
- WhatsApp Business cannot be used within or across organizations
WhatsApp Business can only be used as a potential sales tool or as a medium of communication between a business and its customers.
- A lack of work/life divide
Now we have all learned to work remotely, the work/life balance is a real struggle without a daily commute and change of scenery to help us have a balance in our lives. Communications channels donâ€™t offer this, and any one given business might use multiple mediums such as phone calls, email, Slack, video call, and WhatsApp to communicate between teams.
NowÂ itÂ feels like the perfect time for messaging apps to lead by example and offerÂ communication mediums that caters to userâ€™s privacy concerns andÂ are eagerÂ toÂ provideÂ accountable solutions, in policy and in practice.Â