Logo Designing

Important points while designing a logo

A Logo is the face of the company that casts an impression on your client. It is intangible assets that become a memory and helps your customers recognize you in a flick. The name of the company without a logo always looks very incomplete. As growing with time it also becomes an intellectual property that has a value and allows you to gather your existing customer’s loyalty and bring in a new customer base in for more business.

As a logo designing service provider, it is a must know as to what the organization for who the logo is being designed is about and what are the products that they are dealing in. There is always a base motive of the organization that should reflect in a logo. A few examples of base motives can be targeting specific customer segments like children or others, a unique selling product like a burger, a branding technique like a comic character or any other. This initially depends on the heads of the company what they want and how they want to present themselves in the world. After we derive this fact then a designer can plan a base sketch of the logo and design it on computer software or by the hand of a sheet with a pencil.

The first step is to know who will be the targeted audience and the customers that the company wants to cater to. This directly depends on what the company’s head officials want and based on the initial discussion as to how the image of the company needs to be reflected. A logo is something that has to be simple for the eyes to recall and the brain to remember about the company. It can be a character, a word, the company name’s initials or any other creativity with no boundaries to the imagination that can be used by a logo designer.

There are five base colours Red, Green, Blue, White, and Black. They are the parent colour and all the other colour like orange, pink, sky blue, and others are their derivatives. It simply means that two or more of the base colours are added together to make a new colour.

As a dedicated logo designing service one must always remember some points that are not to be implicated while making a logo. Some of the points are like over complicating the logo, overfilling it with colours, using the wrong colour combinations and others. Making an initial sketch is a very good practice as there might be many imaginative ideas that might pop up in a brain and all of them should be sketched immediately. It is definitely a tedious process but providing logo designing service is not an easy task. These sketches might bring you to a conclusion as to what will be the best fit for your client’s need.

The first impression of a logo is that it should be a head-turner. It should be positively appealing to the easy of the viewer. A logo is something that should reflect happiness. Whenever some of your related product need arises and comes in front of a new customer or if a new customer is looking for an identical service or a product that you are also offering. Your company should be the first one to come in front of the customer’s eyes and make you as his first preference.

Once a customer, always a customer. Retain them as they are your assets and Happy Logo Designing.

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