Pay Per Click Advertisement
Pay per click (PPC) is an
advertising model used on search
engines, advertising networks, and
content websites/blogs, where
advertisers only pay when a user
actually clicks on an ad to visit
the advertiser's website.
Advertisers bid on keywords they
believe their target market would
type in the search bar when they are
looking for a product or service.
When a user types a keyword query
matching the advertiser's keyword
list, or views a page with relevant
content, the advertiser's ad may be
shown. These ads are called a
"Sponsored link" or "sponsored ads"
and appear next to, and sometimes,
above the natural or organic results
on search engine results pages, or
anywhere a webmaster/blogger chooses
on a content page.
Pay per click ads may also appear on
content network websites. In this
case, ad networks such as
Google Adsense and
Yahoo! Publisher Network
attempt to provide ads that are
relevant to the content of the page
where they appear, and no search
function is involved.
While many companies exist in this
space, Google AdWords, Yahoo! Search
Marketing, and
MSN adCenter are the
largest network operators as of
2007. Depending on the search
engine, minimum prices per click
start at US$0.01 (up to US$0.50).
Very popular search terms can cost
much more on popular engines.
Arguably this advertising model may
be open to abuse through click
fraud, although Google and other
search engines have implemented
automated systems to guard against
this.
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